Creating Motivation

To create a film or advert that is "motivated", you have to make the film rolls from scene to scene smoothly as possible, so the viewer isn't obviously aware that the scene has abruptly changed right in front of them (making sure the camera doesn't jerk down etc.) The audience needs to believe they're infront of the film watching it unfold right in front of them. Making continuous scenes transitioning from one to the other looking really smooth is something that must be mastered and happen over and over again.

Example -

This moves from scene to scene quickly and creates great motivation enveloping the viewer within the story, it really does a great job of creating emotion too. *spoiler* do not watch if you want to see the film.